About Me
Helping women look beautiful, walk confidently, and make a difference around them.
Here's a little about me...
Story Falú - The Visionary Makeup Artist
Story Falú is a visionary makeup artist who doesn’t just create looks—she creates breakthroughs. Known for the way she connects deeply with the people and teams she works with, Story has a rare gift for drawing out the best in others and turning every collaboration into a masterpiece. Whether she’s leading glam backstage at New York Fashion Week or working one-on-one with a client, she channels intuition, inner spirit, and storytelling into each brush stroke, transforming faces, energy, and the entire room.
Her artistry and presence have positioned her as a trusted leader in the beauty and fashion space: a New York Fashion Week lead makeup artist, a Brand Ambassador for The Makeup Show—one of the premier professional makeup shows in the United States—a respected member of the Forbes Women Community, and one of Yelp’s Top 10 makeup artists on the Upper East Side. Through every project, Story isn’t just doing makeup; she’s transcending the ordinary and inviting everyone she touches to rise with her.
Here are some of my most requested services:
What Diane Said...
I’m a Super Model from Athens, Greece. Working with Story showed me that if someone wants to achieve something, they can with their spiritual strength! Her story is inspirational and her makeup is exceptional! She knows how to do the right coloring, and she knows details. I trust her when she creates because she creates wonders! I really enjoy working with her on projects. You’re investing into something greater that not even money can buy. She can be trusted to deliver. Inner Beauty Makeup has changed me into the super model I’m today.